Most real estate sites collect your number, sell it sideways, and call it a privacy policy. Here's ours - every field we collect, every place it goes, how long we keep it, and how to make us delete it.
We collect your name, phone, email, and what you told us you're looking for. We use it to call you back about that enquiry and nothing else. We share it with the developer of the specific project you enquired about, and with the tools that run our business - our CRM, our email provider, our analytics.
We do not sell your data. We do not sell it to other brokers. We do not add you to bulk lists. One email to hello@lakush.in and we delete everything we hold on you.
This policy explains how Lakush Realty Advisory ("Lakush", "we", "us") handles personal data collected through lakush.in, our WhatsApp line, our phone lines, and our email.
For the purposes of the Digital Personal Data Protection Act, 2023, Lakush is the Data Fiduciary - we decide the purpose and means of processing your data. You are the Data Principal. We also comply with the Information Technology Act, 2000 and the Reasonable Security Practices and Procedures and Sensitive Personal Data or Information Rules, 2011.
This policy does not cover developer websites, RERA portals, or any other third-party site you reach through a link on our Platform. Read their policies separately.
Everything below is either given by you or generated automatically as you use the site. Nothing else.
| Data | When | Required? |
|---|---|---|
| Full name | Enquiry form, clarity call booking, WhatsApp | Yes |
| Phone number | Enquiry form, callback request, WhatsApp | Yes |
| Email address | Enquiry form, contact form | Yes |
| Budget range | Enquiry form | Optional |
| Purchase timeline | Enquiry form | Optional |
| Project preferences, message, shortlist | Enquiry form, compare tool, conversations | Optional |
| Notes from our calls and site visits | During advisory | Optional |
utm_source, utm_medium, utm_campaign) plus ad click identifiers (gclid, fbclid) if you arrived from an ad.| Purpose | What it uses |
|---|---|
| Responding to your enquiry | Name, phone, email, message |
| Scheduling clarity calls and site visits | Name, phone, email, timeline |
| Shortlisting projects that actually fit | Budget, timeline, preferences |
| Introducing you to a developer you asked about | Name, phone, email, project of interest |
| Maintaining our internal CRM records | All enquiry fields, call notes |
| Understanding which pages and campaigns work | Usage data, attribution data |
| Preventing spam, fraud, and abuse | IP address, server logs |
| Meeting legal, tax, and regulatory obligations | Transaction and communication records |
We do not use your personal data for automated decision-making that produces legal effects, and we do not profile you for purposes unrelated to your property search.
We process your personal data on the basis of the consent you give when you submit an enquiry, book a call, or message us - and for the specific purposes listed above.
By submitting an enquiry you also expressly consent to being contacted by phone, SMS, WhatsApp, and email in relation to it, including where your number is registered under the DND / NCPR list maintained under TRAI regulations.
Your consent is voluntary, and you can withdraw it at any time - see Opting out & deletion. Withdrawing consent does not affect processing that already took place, and it may mean we can no longer help you with your search.
This is the part most policies leave out, so we'll be specific.
We use a small number of cookies and similar technologies:
You can block or delete cookies through your browser settings, and you can opt out of Google Analytics using Google's browser opt-out add-on. Blocking essential cookies may break parts of the site.
We do not currently respond to browser "Do Not Track" signals, as there is no consistent industry standard for interpreting them.
| Data | Retention |
|---|---|
| Enquiry & CRM records (active search) | Until your search concludes, then 24 months |
| Enquiry records (no response from you) | 12 months from last contact |
| Transaction & commission records | 8 years, as required under tax and company law |
| Email correspondence | 36 months |
| Server & access logs | 90 days |
| Analytics data (aggregated) | Per Google's retention settings, up to 26 months |
After these periods we delete or irreversibly anonymise the data, unless a longer period is required by law or to defend a live legal claim. If you ask us to delete earlier, we will - see below.
We apply reasonable security practices proportionate to the data we hold:
No system is perfectly secure, and we can't guarantee absolute security. If a personal data breach occurs that is likely to affect you, we will notify you and the Data Protection Board of India as required under the DPDP Act.
Under the DPDP Act, 2023, you have the following rights over the data we hold about you:
Ask for a summary of the personal data we hold about you and how it's being processed.
Have inaccurate or incomplete data corrected, updated, or completed.
Have your data deleted where it's no longer needed for the purpose you gave it.
Withdraw your consent at any time, as easily as you gave it.
Raise a complaint with our Grievance Officer and get a response within 15 days.
Nominate another person to exercise these rights if you die or become incapacitated.
To exercise any of these, email hello@lakush.in from the address you gave us, or from any address along with the phone number you used. We may ask a verification question to confirm it's really you before acting - we won't hand your data to someone impersonating you.
Three ways to stop hearing from us, all of which work:
Opt-out requests are actioned within 7 working days. Deletion requests are completed within 30 days, except for records we are legally required to retain (tax, statutory, or an ongoing dispute), which we will identify to you specifically rather than using it as a blanket excuse.
The Platform is intended for adults evaluating a property purchase. We do not knowingly collect personal data from anyone under 18. If you believe a child has submitted data to us, write to hello@lakush.in and we will delete it promptly.
We do not undertake tracking, behavioural monitoring, or targeted advertising directed at children, as prohibited under the DPDP Act.
Our website database and CRM records are hosted on servers located in India. Some of our service providers - notably email, analytics, and messaging platforms - process data on infrastructure located outside India.
Where such transfer occurs, it is limited to what the service requires, is subject to that provider's contractual and security commitments, and is restricted to countries not barred by the Central Government under the DPDP Act.
We may update this policy as our services, tools, or legal obligations change. The current version always lives on this page, with the "Updated" date at the top.
If a change materially affects how we use data you've already given us, we will notify you by email before it takes effect, and where the law requires it, ask for fresh consent.
In accordance with the DPDP Act, 2023 and the Information Technology Act, 2000, our Grievance Officer can be reached below. We acknowledge complaints within 24 hours and aim to resolve them within 15 days.
If you are not satisfied with our response, you may escalate the matter to the Data Protection Board of India under the Digital Personal Data Protection Act, 2023.
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